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Amazon Ads dayparting and automation software

v0.1

Stop running your ad account by hand.

Off Hours is Amazon Ads dayparting and rules automation software for Seller Central and Vendor Central accounts: it pauses campaigns by hour and raises and restores budgets on a schedule, on the rules you set, for a flat $149 per month per account. Right now, you're the automation. You already know what needs to change and when; you're just the one stuck doing it. Off Hours does it for you, every day. Set it once and sleep through the midnight click farm.

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14 days free. No credit card · Cancel anytime

Your account · unwatched Overnight: burning

12AM6AM12PM6PM11PM

$212spent 12 to 6AM 5rule types, 24/7 watchingevery 15 min

Dayparting Budget Event Performance Bids Spend alerts

Rule typesFive + spend alerts

Execution lag15 minutes or less

Signup to liveAbout 5 minutes

Price$149/mo flat, per seller

Our stance

The execution layer your team's been missing.

Off Hours is one tool, done well. No AI taking over your strategy. No percentage of ad spend. Just reliable, 15-minute execution, the part your current stack doesn't do.

Our AI reads your intent. It does not act. Every change that touches your campaigns goes through explicit approval first. Strategy stays yours.

FiveRule types ≤15 minExecution lag 672/weekChecks per account 5 minSignup to live Runs every 15 min24/7 FiveRule types ≤15 minExecution lag 672/weekChecks per account 5 minSignup to live Runs every 15 min24/7

1 Automation

Five rule types. Every variable covered.

Dayparting

Hour by hour. Day by day.

Campaigns run on an hourly schedule, automatically, every day. No manual toggling, no missed windows, no alarm set for 2am.

Budget

Budgets that know the moment.

Increase or decrease daily spend on a recurring schedule. Weekends, seasonal peaks, any cadence. Budgets restore automatically.

PRIME DAY

Event

Your sale, set up once. Restored when it's over.

Date-range rules for launches, holidays, and big shopping events. Run 24 hours, boost budgets, restore budgets, bids, and campaign status cleanly when it's over. Even campaigns you changed by hand mid-event stay respected.

Performance

Yesterday's data. Today's action.

React to prior-day signal without real-time noise. Flag runaway ACOS, respond to budget burn, scale up when utilization is strong.

Bid adjustmentsNew

Winners get a raise. Losers get trimmed.

Step keyword and target bids up or down on each target's own trailing ROAS. A 10% move or a few cents, once a week, never past the ceiling you set. Every change logged with the bid it replaced, and undoable.

Spend Alerts catches what no rule was watching.

Every account gets checked against its own normal, automatically, whether or not a rule was involved. Spend spikes, drops, or drifts outside the usual range and you hear about it the same day.

Included on every plan

How it works →

Live · updates every 15 min

Your week, as Off Hours sees it.

A sample week across your active rules, showing how your campaigns actually run.

Paused Low Active Strong Peak

Five rules. One schedule.

Build your first rule in 90 seconds. Layer as many as you want. Off Hours handles the execution from there.

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▸ See it run

Watch a rule do its job.

Skip the setup montage. This is the part that earns its keep: one dayparting rule pausing your campaigns overnight and switching them back on by morning, on its own, while you sleep.

dashboard.off-hours.app/rules

Overnight pause · Parkway Home

Pauses 12 campaigns · 1:00 AM to 7:00 AM

Active

SP · Core Catalog

4 ad groups

Running

SP · Best Sellers

6 ad groups

Running

SB · Brand Defense

2 ad groups

Running

SP · Seasonal Line

3 ad groups

Running

Holding overnight $0 kept out of dead hours, so far

Off Hours paused 12 campaigns 1:00 AM

Zero clicks. Zero logins. Just the schedule, holding.

2 Why we built this

The other 90 percent didn't come with it.

The typical suite Tiered subscription + a cut of your ad spend

Keyword research
Listing optimization
Product trackers
AI bid management
Review monitoring
Dayparting
Budget rules
Event rules
Performance alerts
Bid adjustments

The slice you actually needed $149/mo flat, no %

We run an Amazon Ads agency. Our buyers are strategists. They know when to push spend, when to pull back, when a launch needs a 24-hour window. What they don't need is an AI that second-guesses their decisions or eats a percentage of every client's ad spend.

We looked at the options. The major Amazon PPC suites all bundle dayparting with research tools, listing optimization, AI-driven bid management, product trackers: the full suite, on a subscription that climbs with your account, plus a percentage of every dollar you spend. Nobody sold just the piece we needed.

So we built it. Dayparting, budget rules, event rules, performance alerts, bid adjustments. One tool, one flat price per account. No percentage of ad spend. No bundle you have to buy through. The execution layer for teams who already have strategy figured out.

We've kept building on the same principle since. Spend Alerts came out of running our own agency's accounts through it: every account gets a live baseline of its own normal spend, watching for spikes or drops automatically, no rule required. Bid adjustments came the same way: not an AI bidder, a rule you wrote that raises the winners and trims the losers one step at a time, never past the cap you set.

Alicia, Founder TCN Group · Amazon Ads Agency

3 AI Rule Builder

AI that proposes. You approve. It runs.

One sentence. Any rule.

Every rule page has an AI assistant built in. Tell Off Hours what you want in plain English and it figures out the logic, shows a summary, creates the rule in one click.

✓Nothing goes live without your explicit approval. Ever.
✓No rule-builder wizard. Just describe what you want.
✓Works across all five rule types instantly.
✓Plain-English confirmation before anything goes live.
✓Edit every field after. Starting point, not a black box.

See the AI builder →

4 Pricing compared

They charge more the better you do. We charge $149.

Off Hours

Built to do one thing perfectly.

$149/ month / account

Dayparting, budget rules, event rules, performance alerts, bid adjustments. Five rule types, one flat price, zero guesswork. Spend Alerts watches every account for you at no extra cost. Your strategy stays yours. Off Hours just makes sure it actually runs.

The suite approach

Full automation suite. Judgment not included.

% of spend/ month · plus a platform subscription

AI-driven platforms adjust your campaigns automatically based on patterns, not context. They don't know about your inventory situation, your launch window, or why you paused that campaign on purpose. You end up auditing the automation instead of trusting it.

Keep your strategy. Skip the suite.

$149 per account. No percentage of ad spend. No replacing your buyers with a black box.

Start 14-day free trial →

5 How it runs

Set it once. Off Hours holds it.

00:30

Connect your Amazon Ads account

No API keys, no manual setup. Just authorize and go.

01:30

Build your first rule

Plain English via AI assistant, or configure manually. All five types ready.

03:00

Select your campaigns

Apply to one or many. Built for agencies managing dozens of brands.

05:00

You're done. Off Hours takes it from here.

Every 15 minutes, on every campaign you chose. Nothing changes that you did not set up. No babysitting, no logins.

Five minutes from signup to live automation.

No implementation calls. No training sessions. Authorize your Amazon Ads account, build your first rule, and the automation is running by the end of your next coffee break.

Start the clock →

6 Weekly Insights

Monday morning. Your week, explained.

The brief, already written.

Every Monday, Off Hours reviews last week across your accounts and surfaces specific, actionable observations, each with a one-click option to turn it into a rule. You start the week knowing exactly where the leverage is.

It's a briefing, not a bot. Nothing gets touched automatically. Read it when it's useful, skip it when it's not.

This week's insights Week of Apr 7, 2026

Northlane Goods ran out of budget before 6pm on 5 of 7 days last week. Consider a budget boost rule or an evening dayparting schedule to stretch spend later.

Create rule →

Prime Day is 12 days away. You don't have an event rule set up yet for any of your accounts.

Set up event →

Your weeknight pause rule saved an estimated $340 in off-hours spend last week across Parkway Home campaigns.

Harbor Kitchen had 71 percent ACOS last week, up from 38 percent the prior week. Consider a performance rule to flag if ACOS exceeds 50 percent.

Create rule →

7 In the wild

From the people who used to do this by hand.

The dayparting grid took me 10 minutes to set up for all our brands. We stopped bleeding budget overnight immediately. One of those tools where you wonder how you managed without it.

Erica

Senior Media Buyer

I used to log in every morning and evening to manually pause campaigns. Off Hours eliminated that entirely. The event rule for Prime Day alone saved hours of stress.

Mike

Amazon Ads Strategist

The AI rule builder is genuinely impressive. One sentence and it built the exact rule I had in mind, including the budget restore logic. Clients love seeing it.

Atul

Account Manager

8 The math

What's running unwatched costing you?

Two numbers most sellers never add up: the spend running in hours that don't convert, and what a percentage-of-spend tool skims on top. Move the sliders to your account.

Your account

Start with what you spend.

Monthly Amazon ad spend $15,000

Hours a day your sales flatline 6 hrs

Most accounts have a stretch, usually overnight, where clicks keep coming but conversion is near zero. Not sure? Six hours is the common case.

Ad budget exposed to dead hours

$1,800/mo

Spend running while conversion is near zero. Budget you could redirect to the hours that actually earn.

Overpay vs a percentage-of-spend tool

$301/mo

A tool charging 3% of ad spend would run $450/mo. Off Hours is $149 flat, whatever you spend.

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Estimates from the figures you enter, not a guarantee. Dead hours are counted at 60 percent of your average hourly spend, since overnight traffic runs lighter than daytime. Off Hours reports your real, per-account activity once connected.

9 Pricing

Start free. Pay flat.

Free Trial

No card required

14days

Full access, every feature. No card required. See what Off Hours does before you pay anything.

Start free trial →

Includes

All five rule types
Spend Alerts, always on
AI rule builder
Unlimited campaigns
No credit card needed

Pro

Everything you need to know.

Does Off Hours work with my Amazon account type?

Off Hours works with both Amazon Seller Central and Vendor Central accounts and Sponsored Products campaigns. All global marketplaces across North America, Europe, and Far East are supported. Sponsored Brands and Sponsored Display are on the roadmap. Connect as many accounts as your plan allows. Each is managed independently from the same dashboard.

Which Amazon marketplaces does Off Hours support?

Off Hours works with Amazon Seller Central and Amazon Vendor Central accounts, in all marketplaces across the North America, Europe and Far East regions. Connect your account and every marketplace under it imports automatically at no extra cost.

What happens if I disconnect or cancel?

Nothing bad. Your campaigns stay exactly as they were last left. Budget rules and event rules also store your original budgets before making changes, so everything is restored cleanly when a rule ends or you remove it.

How quickly do rules actually execute?

Dayparting, Budget, and Event rules are checked every 15 minutes. Campaigns are adjusted within that window, usually much faster. Performance rules run once daily in the early morning using prior-day data, because Amazon's reporting has a 3 to 12 hour lag.

What's the difference between Spend Alerts and rules?

Rules are things you configure: schedules, budget changes, event windows, performance thresholds. Spend Alerts needs no setup. Every connected account gets a rolling 14-day baseline of its own normal spend, checked daily. If spend spikes, drops, or drifts outside that range, you're notified the same day. It's on by default, on every plan.

Does this replace my ad manager or agency?

No, and that's intentional. Off Hours handles the mechanical execution layer: running campaigns on schedule, adjusting budgets, surfacing performance signals. Your media buyer still makes strategy calls. Off Hours makes sure those decisions are implemented automatically, 24/7.

Can I manage multiple brand or client accounts?

Yes. The Pro plan supports one Amazon Ads account. The Agency plan is $149 per month per account, with no cap on the number of accounts you can add. All managed from one dashboard with role-based team access.

How does the AI rule builder work?

Each rule page has an AI assistant that turns plain English into a configured rule. You type something like "Pause all campaigns midnight to 6am on weekdays" and Off Hours parses the intent, configures the rule logic, and shows a plain-English summary to confirm before anything is created.

Does the AI ever make changes automatically?

No. The AI rule builder translates your description into a configured rule and presents it for review. Nothing is created until you click to confirm. Weekly Insights work the same way: they surface observations but take no action. Off Hours automates the execution of your decisions, not the decisions themselves.

Does Off Hours manage my bids?

Only on rules you write. A bid adjustment rule steps a keyword or target's bid up or down on its own trailing ROAS: a 10% move or a few cents, once per cooldown, never past the ceiling or floor you set. There is no black-box bid algorithm. Every change is logged with the bid it replaced and can be undone, and a performance rule can adjust placement multipliers the same way. Targeting, match types and strategy stay entirely in your hands.

Is my Amazon Ads data secure?

Yes. Off Hours connects via the official Amazon Advertising API, using the same authorization flow every approved Amazon Ads partner uses. We only request campaign management permissions. No payment information accessed, no creatives stored, no data shared with third parties.

What does the free trial include?

Everything. 14 days of full access: all five rule types, the AI rule builder, weekly performance insights, team roles, and the activity log. No feature gates, no credit card to start.

How does Agency pricing work?

Agency pricing is flat. $149 per month per Amazon Ads account, no volume tiers, no percentage of ad spend. The Agency plan includes everything in Pro plus a centralized multi-account dashboard, unlimited team members, and priority support. If you refer client accounts, you can also earn 20 percent recurring MRR through the Agency Partner Program. Full details on the agency plan page.

Can I earn by referring Off Hours?

Yes, two ways. The Agency Partner Program pays 20 percent recurring MRR on every client account you refer, paid monthly via Stripe for as long as they stay. The Referral Program (for non-agency customers) pays $50 cash per converted referral, paid quarterly to your Stripe account. Full breakdown on the partner program page.

Your campaigns shouldn't need a babysitter.

Join the Amazon brands and media buyers who set the rules once and got their week back. Five minutes from signup to live. No card required.

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